Importance of Branding
I have business logo, why do you need to focus on branding? Beyond just a memorable logo, branding increases the value of your business, provides employees with motivation, and makes acquiring new customers easier.
So what exactly is a brand? The short answer is: it is everything. A good brand represents the sum of people’s perception of a company’s reputation, advertising, corporate culture and ethos as well as the logo itself. When all of these parts of the business are working well, the overall brand tends to be healthy.
What are the major benefits of branding?
1. Branding creates recognition
Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company with a long lasting positive feeling and trust in the company.
2. Branding creates trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate.
3. Branding builds value
A strong brand usually guarantees future business. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand and then maintaining it.
Social Media & Marketing
Today, social media almost universally used—by consumers and brands, old and young—and is one of the most effective channels to connect with your customers all over the world. The impact of social media transcends almost every aspect of our daily lives—work, politics, news, and more.
Social media marketing offers businesses a unique opportunity to engage with their customers, on the platforms they actively tune into for information like Facebook, TripAdvisor or Yelp. One of primary reasons for social media success is that it creates community driven environment that pushes many business to carefully listen to their customer's feedback through means of online reviews and bend their business strategy according to changing social media environment.
Online marketing provides business owners the freedom to advertise and promote their products or services with large geographic exposure and receive immediate response and engagement. The most important benefit is that it is inexpensive, easy to start, maintain and upgrade.
All you need to do is choose an advertising medium that works for you and your business. A well-developed, aesthetically captivating, user-friendly website will ultimately receive more traffic and thus more sales.
The properly created online marketing strategy will increase your site’s visibility so that you get more qualified visitors making actual purchases.
Online Marketing tools:
Advantages and benefits of Online Marketing include:
Why do you need a website?
Why do I need a website? Below are the fundamental questions about why you, a small business owner, actually need a website.
Reason 1 - Progressive business exposure
Whatever wonderful product you make or useful service you provide, professional website will provide instant exposure of your product or service all around the world. It provides you with new opportunities to cover wider geographic area and diversify your product or service. Wider area=more customers. The local and world economy reliance on internet presence is always expanding in new wats especially with as more socially connected communities grow.
Reason 2 - Online brochure
Many business still spend significant portions of their operating budgets on traditional marketing channels like printing services, mail or TV advertisement. Business website provides you with opportunity to show off your business, product or services at fractional cost. You will have equivalent exposure as any large successful business. Customers whether corporate or individuals rely more heavily on online searches to find products and services.
Reason 3 - 24/7 Business
Business website provides you with 24/7 exposure to your potential customers. It is like having a business and customer support department that is never closed.
These are small but very powerful reasons why should you have a website as it is nowadays are instrumental part of successful business venture.