I have business logo, why do you need to focus on branding? Beyond just a memorable logo, branding increases the value of your business, provides employees with motivation, and makes acquiring new customers easier.
So what exactly is a brand? The short answer is: it is everything. A good brand represents the sum of people’s perception of a company’s reputation, advertising, corporate culture and ethos as well as the logo itself. When all of these parts of the business are working well, the overall brand tends to be healthy.
What are the major benefits of branding?
1. Branding creates recognition
Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company with a long lasting positive feeling and trust in the company.
2. Branding creates trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate.
3. Branding builds value
A strong brand usually guarantees future business. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand and then maintaining it.